Stop Making This Huge Mistake on Your Sales Page

by Megan Barnhard | Mar 25, 2019 | Entrepreneurs, Website Content

When you work with clients, they have so many light bulb moments that your business could single-handedly be getting us all off the grid. But the people who sign up to work with you aren’t coming from your website. In fact, you keep double checking to make sure...

Business Content That Gets You Hired

by Megan Barnhard | Jan 22, 2019 | Blogging, Business Writing, Entrepreneurs, Website Content

How do you write content for your business that gets you hired by customers? The good news is you don’t need to bust out the infomercial voice and tell people about the bells and whistles of your product or service. In fact, the best thing you can do to make...

Why You Should Talk to Your Potential Customers Like Two-Year-Olds

by Megan Barnhard | Jan 15, 2019 | Blogging, Business Writing, Entrepreneurs, Website Content

One of my biggest business lessons from 2018 came from the most unlikely place. In October I went to Pittsburgh to visit my best friend and her family. I got to meet baby Rosalie Mae, who arrived just three weeks before my trip, and I got to spend quality time with...

Are You Telling the Wrong Story?

by Megan Barnhard | Sep 21, 2018 | Business Writing, Entrepreneurs, Website Content

“It just doesn’t feel right for some reason.” One of my business writing clients had just spent time with a talented speaking coach. Someone who was helping her craft scripts for videos on her website. The coach had helped her put together a great...

The 5 Most Terrifying Words for an Entrepreneur

by Megan Barnhard | Aug 28, 2018 | Business Writing, Entrepreneurs, Website Content

You’re an expert at what you do. This should feel wonderful. But when it comes to telling people about your business at networking events or on your website, being an expert might be what’s making you miserable. In fact, the five scariest words a...

The Power of Business Storytelling to Attract Customers

by Megan Barnhard | Aug 9, 2018 | Blogging, Business Writing, Website Content

The firelight dances on the walls of the cave. The tribe gathers together for warmth and comfort. An elder begins to tell a story. This is a scene as old as the human race… and as recent as the last time you went to a movie. From downloading a new episode of a...